Shopping Ads get the premium spot and Search Ads are getting pushed further down the page. Reason 1: The Only Way To Rank on Top of the Google Īnother big difference between Shopping and Search Ads is visibility.Ĭheck this screenshot of a typical Google search results page to better understand what’s going on: A typical Google search results pageĪbove the fold, it’s all advertising. 3 Reasons Why You Should Use Google Shopping AdsĪbout 32% of consumers start their product searches on Google.Īnd for these types of searches, Shopping Ads are the best way to advertise your products. The image above shows product ads (also known as product listings or PLAs) for the Google search query “ jordan one white” on the top of the page.Ī Google Shopping ad includes an image, the product title, the price, the name of the retailer and sometimes some retailer-specific information like shipping costs or reviews. If the user clicks on your ad, Google will take them right to the product page: Example of Google Shopping Ads This means if someone searches for a product that you sell, Google will show relevant Shopping Ads for your products, and those of your competitors.
Google Shopping is a comparison shopping engine, which is a service that allows retailers to advertise their products to searchers in a visually appealing way. What Does it Take to Achieve Success With Google Shopping Ads?.What Is Possible With Google Shopping Ads.What to Expect From Google Shopping Ads?.Using Remarketing Audiences with Google Shopping Ads.
Step 3 – Create a Google Shopping Campaign.
Step 2 – Setting up Google Merchant Center Account.Step 1 – How to Create Your Product Feed.How to Add Your Products to Google Shopping?.2 Campaign Types That Power Google Shopping Ads.Reason 1: The Only Way To Rank on Top of the Google.3 Reasons Why You Should Use Google Shopping Ads.
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